While it may have appeared that we have been really quiet over the last few months, in actual fact Smartstyle Interiors has been going through an enormous evolution. At the start of this year, like a chubby caterpillar, I started a journey to really encapsulate everything that made me passionate about Interior Design and put my heart on my sleeve with that message leading the way of my company. One life’s ambition achieved of doing a TED X talk; 10 months of working with two amazing women, Clare from Opal and Co and Caroline from Making Waves; and one very talented and extremely patient web developer, Richard from Purplebox Digital. We have got there!
It has been exciting, eye opening and sometimes terrifying.
Now it’s finally the moment where I get a chance to shout all about it!
The Smartstyle Interiors Ethos
There is no need to skirt around the fact that I and my Interior Design ethos are at the heart of Smartstyle Interiors. Over the last few years I have had gnawing feeling that a large part of what creates great interiors is being overlooked, with designers concentrating purely on the visual side.
But we don’t just look at interiors, we live in them. In fact my company name has always been about marrying the “Smart” side of design, the part where I mix the key ingredients that are: an understanding of my clients’ lifestyles, researching fresh ideas born from the pioneering research into what makes us happy in our interior environments and fundamental design principles. This “Smart” side is then completed with a whole heap of “Style” that produces wow interiors. Both working together!
I believe in creating spaces that help people “flow” with their lifestyle and make them happy. We call it a “Holistic approach” to creating spaces, where everything is connected to create intelligent interiors that look great, work beautifully and feel fantastic for the people who use them.
Our new branding look is the metaphorical equivalent of putting on an outfit that speaks about who we are and what our clients want from their homes. Smartstyle Interiors is now sporting a fab new logo with gorgeous colours and textures across all our branding elements. Our website tells our story with stunning design and a bold, simple message. It helps people understand what we are about. I am just a little bit in love with it and hope you are too!
Of course, this new voice and look is nothing without a fabulous client experience. To create this Smartstyle Interiors has had a little reshape of how our services are delivered. Though the core of the design process remains the same, we have introduced a “Concept” stage which gives us the chance to flesh out a few possible design directions and get to know how you tick just a little better. After all it’s all about delivering an even better design that suits your life style.
Gone are our one-off consultations. After all, how can we understand everything about you and get the most out of your home for you in a just a few hours? Instead we have introduced a “Styling” service which helps people who are struggling to bring that finishing touch to their home or for existing clients who want us to bring every component to a completed turnkey project. Check out our Services Document that explains everything in more detail.
It is no secret how passionate I am about my profession. I have always been really nerdy about some of the unknown sides to Interior Design but over the last year I have been a very busy bee. Reading up on every scientific paper that talks about us and our interior spaces. Grabbing every opportunity to talk to some amazing people who are using understanding and science, mainly Neuroscience, to grasp better how to create beautifully designed healing spaces. My mind, and enthusiasm, have grown so much and I will bring these ideas through in the blog, making them approachable for everyone. I fundamentally believe we can design a better world for everyone to live in.
Welcome to the New Smartstyle Interiors, we would love you join us!